If your Instagram bio says “I plan all types of travel”… you’re likely being passed over by clients who want a specialist.

People don’t hire generalists—they hire the person who gets them.
They want to see themselves in your content.

What happens when you niche down and brand clearly?

• You get more inquiries from dream clients
  
  
• You spend less time selling your value
  
  
• You create a brand that grows even when you're offline
  
  

👉 Related: [Learn more inside Booked with Instagram]

Step 1 – Define Your Travel Advisor Niche

(Primary Keyword: Travel advisor branding)

Your niche is more than a destination—it’s the experience and audience you’re best at serving.

Ask yourself:

• What type of travel do I love planning most?
  
  
• Who do I want to serve—and why?
  
  
• What kinds of trips energize me, not exhaust me?
  
  

✨ Pro Tip: Use our free Niche Navigator tool to help you define your profitable, aligned niche.

Step 2 – Craft a Brand Message That Connects

Once you know your niche, you need messaging that resonates.
That means your audience should feel seen the moment they land on your website or social feed.

Try this brand message formula:
“I help [specific person] plan [type of experience] so they can [transformation/result].”

➡️ Example: I help busy moms plan luxury all-inclusive vacations so they can relax without doing all the work.

✅ Simple
✅ Clear
✅ Client-attracting

Step 3 – Design Content That Reinforces Your Brand

Everything you post should reinforce your niche and message:

• Photos: Show destinations and experiences aligned with your brand
  
  
• Captions: Tell stories that highlight your client transformations
  
  
• Instagram Highlights: Showcase testimonials, travel types, and behind-the-scenes
  
  

💡 Tip: Inside [Booked with Instagram], you’ll find customizable templates and strategies built specifically for travel advisors who want to grow faster online.

Step 4 – Consistency Is Queen

Consistency builds trust and recognition.
You don’t have to post every day, but you do need to show up consistently with the same voice, tone, and messaging.

That’s what turns a scroll into a click—and a click into a consultation.

Conclusion: Claim Your Brand, Claim Your Power

The truth is, you’re already qualified.
You just need to show up with clarity, confidence, and a brand that makes clients say: “She’s the one.”

You don’t need to be for everyone.
You need to be unforgettable to your someone.

Ready to turn your Instagram into a client-attracting machine?
👉 [Learn more about Booked with Instagram here.]

Or want help choosing your niche?
🎯 Download our free [Niche Navigator] and start building a brand that books!